Why Hiring the Right SEO Agency Matters

SEO is a long-term investment that requires strategic planning and consistent execution. A skilled SEO agency can:

• Increase Website Traffic: Attract high-quality visitors through search engines.
• Boost Search Rankings: Rank your business higher on Google’s search results.
• Enhance Brand Visibility: Establish authority in your industry.
• Drive Conversions and Sales: Turn visitors into paying customers.

However, partnering with the wrong agency can lead to wasted time, budget overruns, and even Google penalties. Asking the right questions can help you avoid these pitfalls.

10 Questions You Need to Ask Before Hiring an SEO Agency

1. What is Your SEO Strategy?

A legitimate SEO agency should have a well-defined, customizable strategy—not a cookie-cutter approach. Their tactics should align with your business goals and industry standards.

What to Look For:

• Custom strategies tailored to your business.
• A mix of on-page, off-page, and technical SEO.
• A clear focus on long-term, sustainable growth.

2. Can You Share Case Studies or Client Success Stories?

Success stories and case studies provide proof of the agency’s expertise. Look for tangible metrics such as increased traffic, higher rankings, and conversion rates.

What to Look For:

• Case studies relevant to your industry.
• Clear metrics like organic traffic, keyword rankings, and lead generation.
• Verified reviews on platforms like Clutch, Google Reviews, or Trustpilot.

3. How Do You Select Target Keywords?

Keyword research is the foundation of every SEO strategy. The right keywords can make or break your campaign.

What to Look For:

• Use of advanced tools like Ahrefs, Google Keyword Planner, or SEMrush.
• A focus on intent-driven keywords that balance volume, competition, and relevancy.
• Keyword strategies that target both short-tail and long-tail keywords.

4. What is Your Link-Building Approach?

Link-building is critical for ranking higher on search engines, but poor practices can result in Google penalties.

What to Look For:

• A focus on white-hat tactics like guest blogging, digital PR, and influencer outreach.
• A strong emphasis on quality backlinks from authoritative sites.
• Transparency about their link-building process.

5. How Do You Optimize On-Page SEO?

On-page SEO ensures your site is search-engine friendly, improving your chances of ranking higher.

What to Look For:

• Optimized page titles, meta descriptions, and header tags.
• Proper internal linking structure.
• Mobile responsiveness and fast loading times.

6. How Do You Measure and Report Campaign Success?

You need to track progress and adjust strategies based on performance metrics. The agency should provide clear, data-driven reports regularly.

What to Look For:

• Regular updates on traffic, rankings, and conversions.
• KPIs like Organic Keyword Rankings, Conversions, and Clicks.
• Easy-to-understand reports using tools like Google Analytics, Google Search Console, and Custom Looker Studio.

7. How Do You Handle Google Algorithm Updates?

Google frequently updates its algorithms, which can affect rankings. Your agency must be prepared to adapt to these changes.

What to Look For:

• Regular updates on major algorithm changes.
• Proactive adjustments to campaigns when needed.

8. How Long Will It Take to See Results?

SEO is a long-term process, but the agency should provide realistic timelines and milestones. Be wary of agencies that guarantee fast results — this often signals shady tactics.

What to Look For:

• Honest timelines (typically 3-12 months for noticeable improvements).
• Realistic growth expectations with regular progress updates.
• No promises of “instant rankings” or guaranteed #1 placements.

9. What Are Your Pricing Models and Contract Terms?

Understanding how they charge ensures you’re not caught off guard by hidden fees or long-term commitments.

What to Look For:

• Transparent service packages with clear deliverables.
• Flexible pricing models: hourly, project-based, or monthly retainers.
• Clear cancellation policies and contract terms.

10. Will You Provide a Custom Proposal?

A custom SEO proposal shows that the agency has taken the time to understand your business, competitors, and goals.

What to Look For:

• Detailed proposals outlining strategies, timelines, and expected results.
• Personalized recommendations tailored to your unique business needs.
• An emphasis on measurable ROI and long-term SEO growth.

FAQs About Hiring an SEO Agency

How Much Does It Cost to Hire an SEO Agency?

Prices typically range from $1,000 to $5,000+ per month, depending on the agency’s experience, services, and campaign scope.

How Do I Compare Multiple SEO Agencies?

Compare case studies, pricing, client reviews, and custom proposals to find the best fit.

How Long Should I Work with an SEO Agency?

Expect to work with an agency for 6-12 months to see significant SEO results.

Conclusion

Hiring the right SEO agency can elevate your online visibility, drive organic traffic, and increase conversions. Asking the right questions will help you separate skilled professionals from unreliable agencies. Be thorough, evaluate proposals carefully, and choose an SEO partner committed to delivering long-term success.

Looking for a results-driven SEO agency? At Workroom, we offer tailored SEO services designed to boost traffic, improve search rankings, and increase your ROI. From content optimization to link-building, we provide comprehensive SEO solutions that drive real results.

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What Is Google Webmaster Tools?

Google Webmaster Tools was a free service provided by Google to help website owners and webmasters monitor and optimize their website’s performance in search results. Its features ranged from tracking search queries to identifying crawl errors and optimizing website indexing.

In 2015, Google rebranded Webmaster Tools to Google Search Console, signaling a shift towards a broader audience that includes marketers, business owners, and SEO professionals—not just webmasters.

Key Features of Google Webmaster Tools (Now Google Search Console)

1. Performance Reports

Understand how your website is performing in Google Search with data on:

• Clicks, impressions, and click-through rates.
• Average position of your keywords in search results.

2. Index Coverage

Identify issues that prevent your pages from being indexed and ensure your content appears in search results.

3. URL Inspection Tool

Check the index status of specific URLs and troubleshoot any indexing issues directly.

4. Structured Data and Rich Results

If you’re using structured data, this tool helps you monitor rich snippets and identify errors affecting their display.

5. Mobile Usability

With mobile-first indexing, this feature ensures your site offers a smooth experience for mobile users.

6. Sitemap Submission

Upload your XML sitemap to help Google understand your site’s structure and improve crawlability.

Transition from Google Webmaster Tools to Google Search Console

The rebranding of Google Webmaster Tools to Google Search Console wasn’t just a name change. It marked a significant shift in focus:

• Broader User Base: Designed for everyone from web developers to marketers.
• Improved UI: Enhanced interface for easier navigation and data analysis.
• New Features: Regular updates introduced tools like enhanced performance reports and security issue alerts.

This transition means users will have access to more intuitive features and actionable insights to improve their site’s visibility.

Benefits of Using Google Search Console

• Better SEO Insights. Google Search Console offers data-driven insights into how your site performs in search results, helping you refine your SEO strategy.
• Error Identification. Quickly detect and fix issues like crawl errors, broken links, and mobile usability problems.
• Improved Website Performance. Track and optimize page load times, structured data, and mobile compatibility.
• Enhanced Search Presence. Understand which queries bring traffic to your site and optimize your content accordingly.
• Free and Accessible. As a free tool, Google Search Console provides powerful analytics for businesses and agencies without budget constraints.

FAQs About Google Webmaster Tools

1. What is the use of Google Webmaster Tools in SEO?

It helps monitor website performance, identify SEO issues, and optimize for better search rankings.

2. What is structured data in Google Webmaster Tools?

Structured data refers to code that helps search engines understand your content better, often resulting in rich snippets in search results.

3. Are there alternatives to Google Webmaster Tools?

Yes, tools like Ahrefs and SEMrush offer complementary SEO insights.

How Workroom Can Help You Leverage Google Search Console

Using tools like Google Search Console effectively requires expertise and strategy. At Workroom, we help businesses and agencies unlock the full potential of Search Console to optimize website performance, boost search rankings, and enhance online visibility.

Understanding and leveraging Google Search Console can transform your website’s search performance, but navigating its features and data can be complex. At Workroom, we provide professional SEO services designed to help agencies and businesses make the most of tools like Google Search Console.

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What is Domain Age?

Domain age refers to the amount of time a domain name has been registered and active. It’s measured from the date the domain was first registered, even if the site has changed ownership or content.

While domain age itself may not be a direct ranking factor, it often correlates with other SEO indicators, such as trust, authority, and the quality of backlinks built over time.

Impact of Domain Age on SEO Performance

1. Credibility and Trustworthiness

Older domains are often perceived as more credible. Search engines like Google may associate longevity with stability and reliability, particularly when paired with consistent, high-quality content.

2. Backlink Profile

Older domains typically have more time to accumulate backlinks, which can enhance authority. A strong backlink profile often outweighs the domain age itself in SEO rankings.

3. Content History

The longer a domain has existed, the more likely it has a history of indexed content. Regular updates and valuable content on an older domain signal to search engines that the site is active and relevant.

4. Minimal Direct Impact

According to SEO experts, domain age has a minimal direct impact on rankings. Google emphasizes quality content, user experience, and authoritative backlinks over the age of a domain.

Domain Age as a Ranking Factor

Google has clarified that while domain age is not a significant ranking factor, its associated elements—such as a consistent publishing schedule and high-quality backlinks—can influence rankings.

Misconceptions About Domain Age

1. Older Domains Are Always Better: This isn’t true. A poorly managed older domain with irrelevant or outdated content will not outperform a well-optimized newer domain.
2. New Domains Can’t Compete: While newer domains start with less authority, they can quickly build credibility through strong SEO practices, like producing valuable content and earning quality backlinks.

Tools to Check Domain Age

To understand a domain’s age, you can use tools such as:

• Domain Age Checker: Free tools like Small SEO Tools provide quick insights into a domain’s registration history.
• WHOIS Lookup: Services like ICANN or domain registrars can provide detailed registration and ownership data.
• Ahrefs or SEMrush: Advanced SEO tools offer insights into a domain’s history, backlinks, and authority.

The Importance of Domain Age in Building Authority

While domain age isn’t a direct ranking factor, it indirectly supports SEO efforts when combined with:

• Historic Domain Authority: A consistent history of valuable content and quality backlinks.
• Long-Term SEO Strategies: Domains with a longer timeline can showcase commitment and reliability.

However, it’s essential to focus on optimizing key areas like:

• High-quality, relevant content.
• Building a diverse and authoritative backlink profile.
• Ensuring excellent user experience.

How Workroom Can Help You Maximize Your Domain’s Potential

Understanding the role of domain age in SEO is just the beginning. At Workroom, we help agencies and businesses harness every aspect of their domain’s potential. Whether your website is brand-new or has years of history, our professional SEO services are designed to improve rankings, build authority, and drive results.

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Let’s dive into reciprocal linking and its implications for SEO.

What is a Reciprocal Link?

A reciprocal link occurs when two websites agree to link to each other. For instance, if Website A links to Website B, and Website B reciprocates by linking back to Website A, that’s a reciprocal link. While such links are common for partnerships, collaborations, and resource-sharing, their value in SEO is nuanced.

Reciprocal Links: Examples and Practical Scenarios

To better understand reciprocal links, here’s an example:

Example: A local bakery website links to a nearby café, and the café, in turn, links back to the bakery. This exchange might stem from mutual business support, providing value to visitors of both sites.

Webmasters often engage in backlink exchanges for:

• Promoting partnerships or affiliations.
• Supporting content collaborations like guest blogging.
• Building a network of related, high-quality resources.

Impact of Reciprocal Links on SEO

The effectiveness of reciprocal links in SEO depends on their intent and implementation. Let’s explore the benefits and drawbacks.

Benefits

1. Traffic Sharing: Reciprocal links can direct relevant traffic between two websites with overlapping audiences.
2. Relationship Building: These links often signify trust or partnerships, which can benefit brand reputation.

Drawbacks

1. Search Engine Guidelines: Overuse of reciprocal links for manipulative purposes can violate search engine rules, leading to penalties.
2. Questionable Quality: Low-quality, irrelevant exchanges can harm your SEO rather than help it.

Google tends to devalue reciprocal links that exist solely for ranking manipulation. However, links that provide genuine value and relevance are less likely to trigger penalties.

Best Practices for Reciprocal Linking in SEO

If you plan to use reciprocal links as part of your strategy, consider these best practices:

1. Focus on Relevance: Ensure the linked content aligns with your website’s niche and audience interests.
2. Prioritize Quality Over Quantity: A few high-quality reciprocal links are far more effective than numerous low-value exchanges.
3. Avoid Over-Optimization: Limit reciprocal linking to avoid appearing manipulative. Maintain a natural backlink profile.

Alternatives to Reciprocal Linking

While reciprocal links have their place, diversifying your link-building strategy is critical. Explore options like:

• Guest Blogging: Share valuable content on authoritative websites in exchange for backlinks.
• Content Marketing: Create shareable, high-quality resources to attract organic backlinks.
• Outreach: Build genuine relationships with influencers and industry leaders for natural link mentions.

FAQs About Reciprocal Links

Are Reciprocal Links Bad for SEO?

Not inherently. They can be beneficial when relevant and natural. However, spammy or excessive exchanges can harm your rankings.

How Do Search Engines View Reciprocal Links?

Search engines scrutinize link exchanges closely. Links to manipulate rankings are typically penalized, while genuine, useful exchanges are more acceptable.

What’s the Difference Between Reciprocal and One-Way Links?

One-way links are considered more valuable since they demonstrate organic trust from another website without requiring a return link.

Conclusion: Do Reciprocal Links Have a Role in SEO?

Reciprocal links can be useful for enhancing partnerships and sharing audiences, but they must be used judiciously. Prioritize relevance, quality, and authenticity in your link-building efforts. For a successful SEO strategy, balance reciprocal links with other techniques like content marketing and guest blogging to create a robust, sustainable online presence.

Understanding the nuances of reciprocal links is just one piece of the SEO puzzle. At Workroom, we offer professional SEO services that go beyond basics. Our expert team helps agencies and businesses build high-quality backlinks, improve search rankings, and drive meaningful traffic to their websites.

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Here’s a simple, step-by-step guide to creating a landing page that achieves both.

1. Define Your Purpose and Audience

Start by answering two questions:

• What is the goal of your landing page? Examples include lead generation, product sales, or webinar sign-ups.
• Who is your target audience? Understand their pain points, preferences, and search intent.

This clarity will guide your design, messaging, and optimization efforts.

2. Research Relevant Keywords

Keyword research is the foundation of any SEO-friendly landing page. Use tools like Google Keyword Planner, SEMRush, or Ahrefs to:

• Identify primary and secondary keywords related to your goal.
• Focus on long-tail keywords that match user intent and are less competitive.

Example: If your landing page promotes a fitness app, target keywords like “best fitness app” or “workout app for beginners.”

3. Write an Engaging Headline

Your headline is the first thing visitors see. To make it effective:

• Use your primary keyword naturally.
• Keep it clear and benefit-driven.
• Make it engaging enough to capture attention.

Example: “The Best Fitness App for Beginners: Start Your Journey Today”

4. Create High-Quality, Relevant Content

Content is king for both SEO and conversions. Follow these tips:

• Address the user’s problem: Highlight how your product or service solves their issue.
• Use concise, easy-to-read text: Break up text with headings, bullet points, and short paragraphs.
• Incorporate keywords naturally: Optimize your content without keyword stuffing.
• Answer key questions: Include FAQs or customer testimonials for credibility.

5. Optimize for User Experience (UX)

Your landing page design should guide visitors seamlessly toward your call-to-action (CTA). Ensure:

• Simple Layout: Remove unnecessary distractions.
• Mobile Optimization: Make your page responsive for all devices.
• Fast Load Speed: Compress images and minimize code for quick loading.

6. Add a Strong Call-to-Action (CTA)

Your CTA is the key to conversions. To make it effective:

• Be clear and direct: Use actionable phrases like “Sign Up Now” or “Get Started.”
• Stand out visually: Use a bold button with contrasting colors.
• Position strategically: Place CTAs where they’re easy to see—above the fold and at the end of the page.

7. Include Visual Content

Visual elements enhance engagement and can communicate information quickly:

• Images: Use professional, relevant images that support your message.
• Videos: Short, engaging videos can increase understanding and trust.
• Infographics: Simplify complex information with easy-to-digest visuals.

8. Use Meta Tags and URL Optimization

Meta tags and URLs are crucial for SEO. Ensure:

• Title Tag: Incorporate your primary keyword naturally.
• Meta Description: Write a compelling summary of the page with keywords.
• SEO-Friendly URL: Keep URLs short and include your primary keyword.

Example:

• Title: “Best Fitness App for Beginners to Get Fit”
• Meta Description: “Discover the best fitness app for beginners. Easy workouts, progress tracking, and expert tips to start your fitness journey today.”

9. Build Internal and External Links

• Internal Links: Direct visitors to other helpful pages on your site, like a blog post or pricing page.
• External Links: Link to credible, authoritative sources to add value and improve SEO.

10. Track Performance and Optimize

Use analytics tools to monitor your landing page’s performance:

• Traffic: How many visitors land on your page?
• Bounce Rate: How quickly visitors leave.
• Conversion Rate: How many visitors take the desired action.

Regularly test elements like headlines, CTAs, and visuals to improve results.

Conclusion

An SEO-friendly landing page that converts requires a balance of search optimization and user-focused design. By understanding your audience, targeting the right keywords, and providing a seamless experience, you can create a landing page that ranks well and drives meaningful actions.

Creating an SEO-friendly landing page that drives conversions takes time, strategy, and expertise. At Workroom, we specialize in designing and optimizing landing pages that rank high and convert effectively. Whether you’re an agency or a business, our tailored SEO services ensure your goals are met.

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While Google has never officially confirmed the existence of the Sandbox, many SEO professionals believe it plays a role in ensuring the quality and credibility of new websites before granting them visibility.

Here’s a straightforward look at the Google Sandbox, why it might exist, and how to navigate its potential impact.

Why Does the Google Sandbox Exist?

The Sandbox theory suggests that Google uses it to:

1. Prevent Manipulation: It filters out websites that attempt to rank quickly using spammy or low-quality SEO tactics.
2. Ensure Credibility: The delay allows Google to assess the site’s value, trustworthiness, and relevance over time.
3. Protect Search Quality: By withholding high rankings, Google ensures new sites won’t disrupt the SERPs with unreliable or irrelevant content.

How Does the Google Sandbox Work?

Though speculative, the Sandbox is believed to work by analyzing factors such as:

• Domain Age: New domains may take longer to gain traction in SERPs.
• Content Quality: Poor or overly generic content could prolong the Sandbox effect.
• Backlink Profile: Rapid accumulation of backlinks may be flagged as unnatural, keeping the site in the Sandbox longer.

Sites with high-quality content, a steady backlink growth rate, and proper SEO strategies are thought to emerge from the Sandbox faster.

Signs Your Site Might Be in the Google Sandbox

1. Slow Ranking Growth: Despite proper SEO efforts, your website struggles to rank for targeted keywords.
2. Low Traffic: Organic traffic from search engines is minimal, even after indexing.
3. Better Performance for Long-Tail Keywords: New sites often rank better for less competitive keywords while struggling with high-competition terms.

How to Minimize the Sandbox Effect

While the Sandbox may delay rankings, there are strategies to reduce its impact:

1. Focus on Quality Content. Create valuable, unique, and user-focused content to build credibility and engagement.
2. Build Backlinks Gradually. Acquire backlinks naturally over time rather than engaging in aggressive link-building tactics.
3. Optimize On-Page SEO. Use best practices for title tags, meta descriptions, keywords, and internal linking.
4. Establish Authority Early. Publish expert-level content in your niche to signal relevance and trustworthiness to Google.
5. Leverage Social Media and Other Channels. Drive traffic to your site through social media, email campaigns, and direct engagement while waiting for organic rankings to improve.

Is the Google Sandbox Still Relevant?

While Google hasn’t confirmed the Sandbox, its effects may simply be part of the broader ranking algorithm. Factors like trust, relevance, and quality signals naturally take time to establish, which could explain why new websites struggle to rank initially.

Conclusion

The Google Sandbox remains a widely debated concept in the SEO world. Whether it’s a formal filter or a natural delay caused by ranking algorithms, new websites often experience a waiting period before achieving significant visibility. By focusing on quality content, gradual growth, and a strong SEO foundation, you can navigate this phase and position your site for long-term success.

Struggling to get your new website to rank? At Workroom, we specialize in helping businesses overcome SEO challenges. Our SEO services focus on quality content, gradual growth, and sustainable optimization to get your site the visibility it deserves.

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Here’s a straightforward breakdown of cloaking in SEO, its types, and why it’s a risky strategy.

What is Cloaking in SEO?

Cloaking is a deceptive practice in which a website serves different content or URLs depending on who is accessing the page. The intention is to trick search engines into ranking content that may not align with what users actually see, creating a mismatch between the search result description and the real content.

For example:

• Search engines: See keyword-rich content optimized for SEO.
• Users: See unrelated or different content, such as multimedia-heavy pages or spam.

Different Types of Cloaking

Cloaking can take several forms, depending on how it is implemented. Below are the most common types:

1. User-Agent Cloaking

Based on their user-agent string, this method identifies whether the visitor is a search engine crawler (e.g., Googlebot) or a human user. It then serves different content accordingly.

• Search Engines: Receive optimized content tailored to ranking algorithms.
• Users: May see irrelevant, spammy, or unrelated content.

2. IP-Based Cloaking

IP cloaking detects the visitor’s IP address and serves different content based on whether the IP belongs to a search engine crawler or a human user.

• Search Engines: Get SEO-optimized pages.
• Users: Might see completely unrelated or even harmful content.

3. JavaScript Cloaking

This technique uses JavaScript to display different content based on whether the visitor is running a search engine crawler or a standard browser.

• Search Engines: Crawlers often can’t execute JavaScript and only see plain HTML.
• Users: Get dynamically loaded content.

4. HTTP Referer Cloaking

In this type, the cloaking system detects where the user comes from based on the HTTP referer header and serves content accordingly.

• Search Engines: Crawlers following links from SERPs get tailored content.
• Users: Might see entirely unrelated pages.

5. Cloaking via Hidden Text or Links

Hidden text or links are used to deceive search engines. This cloaking method hides keywords or links from users but makes them visible to crawlers.

• Search Engines: See keyword-heavy pages designed for ranking.
• Users: Experience normal content without visible spam.

Why Cloaking is Risky and Discouraged

Cloaking is strictly against search engine guidelines. Google, Bing, and other major search engines have advanced algorithms to detect and penalize cloaking.

1. Search Engine Penalties: Websites using cloaking may receive a manual penalty, leading to a sharp drop in rankings or complete removal from search results.
2. Loss of Trust: Users who land on a page that doesn’t meet their expectations may leave immediately, increasing the bounce rate and harming overall credibility.
3. Long-Term Damage: Recovering from a cloaking penalty can take months, severely affecting traffic and revenue.

Alternatives to Cloaking

If your goal is to rank well on search engines while providing a great user experience, focus on ethical, white-hat SEO practices such as:

• Responsive Design: Create mobile-friendly and user-optimized content that works for both search engines and users.
• Dynamic Rendering: Use server-side rendering to serve the same content to both bots and users.
• SEO Optimization: Optimize pages for search engine rankings and user engagement, focusing on high-quality, relevant content.

Conclusion

Cloaking in SEO might seem like a shortcut to better rankings, but it’s a risky practice that can lead to penalties and damage your site’s reputation. Understanding the different types of cloaking—such as user-agent, IP-based, or JavaScript cloaking—can help you recognize and avoid these deceptive methods. Instead, focus on ethical SEO techniques to build long-term success and trust with both users and search engines.

At Workroom, we specialize in ethical, white-hat SEO services that deliver sustainable results. Avoid risky tactics like cloaking and let us help your business grow with proven, integrity-driven solutions.

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In fact, one of the most common problems that online business owners, sales teams, and marketers have is turning their website visitors into customers.

Many years ago, back when I started my online marketing career, I never had any case study, portfolio, or testimonials to help my services sell. So, what I did was learn more about consumer behavior and put an inbound marketing methodology in place for my own business.

The strategies alone helped me to work with the most amazing start-ups and businesses in the world. This also led me to earn a five-figure income during my first year.

In this article, I will tell you the modern steps that you can take to help you get more leads and customers for your own business or clients. Below are 10 steps on how you can convert website visitors into customers.

How to Convert Website Visitors into Customers

1. Make your website fast

If you’ve been on my blog and following me on social media for quite some time, you’ll determine that I heavily encourage you to increase your website performance.

Why? Because it’s very important, and I bet you have left tons of websites before because they took forever to load.

According to a case study from Radware, 51% of online shoppers in the U.S. claimed that they do not complete a purchase if a website is too slow. Whereas, Strange Loop has stated that “a one-second delay can cost you 7 percent of sales.”

One of the easiest ways to increase your website performance is by installing a content delivery network (CDN).

Making your website fast not only helps your site’s ranking on Google but also improves the user experience of your visitors, increases your page views, and increases your conversions. Make your website fast; it’s the first step and a big deal to converting visitors to customers.

2. Create engaging content

Notice closely the wording I’ve used—create engaging content—not just creating content.

Most website owners create content with the sole purpose of ranking and getting website traffic from search engines. Although optimizing your content for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does.

Related article: How to Get 1,000 Visitors Per Day To Your Website or Blog

So, you need to determine if your content is also engaging for “humans” to consume. You can personally read and look at your contents and ask the following:

• Are the content and tone engaging?
• Do you like the content layout and structure?
• Is the content easy to read?
• Is it helpful and informative?
• Did you enjoy reading it?
• Are you going to take action, such as sharing or clicking the call-to-action (CTA) buttons after you read the content? (the most important one)

Present your content with the highest quality possible. Don’t bore your website visitors and keep them interested. Below are some ideas you can do to make your content engaging.

• Add videos, data, infographics, images, or slide presentations
• Write as if you are talking to a single person
• Encourage comments and respond to them

3. Create marketing offers

Marketing offers are pieces of content that you offer to your prospects, which become free in exchange for information about themselves, as defined by Nectafy.

Offers play a vital role not only in converting your visitors into leads but also in nurturing your existing leads. Some examples of offers are e-books, white papers, guides, videos, webinars, industry case studies, templates, free tools, and coupons.

Personally, I create e-books as my offers for new visitors and exclusive courses for my subscribers.

One of my offers is an e-book dedicated to freelancers (yes, you can download it for free). In this e-book, I have summarized 20 of the most common mistakes made by freelancers, and one of them is mismanaging their income.

Now, if you are a freelancer who experiences this problem and looks for a solution, then I’ll present you with a solution. The probability for you to purchase my product or service is higher due to your needs.

So, here’s what you need to remember. Whenever you create an offer, make sure that it is related to the solution (your products or services) that you are trying to sell.

4. Create a landing page

Once you created your offer, it’s time to create a landing page where your visitors can sign up in order for them to access it.

A landing page is any web page that a visitor can arrive at. It has a form and exists solely to capture a visitor’s information through that form. In other words, all landing pages are web pages, but not all web pages are landing pages.

The image below is an example of a landing page for the e-book offer I’ve created.

Before you start creating and designing your landing page, here are the best practices that you should consider implementing and testing:

• Write a detailed and actionable headline
• Explain the offer clearly and place visual emphasis on the value. It is important to write more benefits rather than features.
• Remove the navigation menu or links
• Form length should mirror the value of the offer
• Include a relevant image, animation, or short video
• Add social sharing buttons

When you start promoting your landing page with various CTAs or marketing campaigns, you should aim for at least a 20% landing page conversion rate goal.

5. Use high-converting elements

High-converting elements are things that can help you to convert your visitors into customers better.

Some examples are case studies, logos of companies that have trusted you, and other trust signals, such as testimonials, social shares, and guarantee seals.

Adding these elements to your landing pages or even to your thank-you pages can increase your conversion rates, which can also help you get more customers.

6. Use forms

Forms are part of converting visitors to leads and are often available on landing pages. You’ll see an example of a form I created for the landing page image I’ve shown above.

The landing page form is where your visitors give you certain information about themselves so that you can give them something back in return, or what we call offers.

You need to make it as easy as possible for a website visitor to become a lead. However, if you make your form too short, you may not know if the lead quality is high or low. Don’t take forms for granted and make sure to test different form lengths that could work best for you and your prospects.

For most B2B companies, your form should include at least three main pieces of information:

• Name
• E-mail Address
• Job Title

7. Design a thank-you page

A thank-you page is a place where your visitors go after they have converted into a lead or customer. You can create a thank-you page that could confirm their purchase and can successfully sign up for your newsletter or any other conversion actions they do.

Thank-you pages are very effective in keeping your leads engaged, plus you can use them for secondary conversion opportunities.

Depending on your goals and how far you would like to move your leads into a buyer’s journey, align them when you create your thank-you page.

Here’s the thank-you page that I used for the e-book offer sample above.

8. Create high-converting CTAs

A CTA or “call-to-action” is literally the action that you want people to take. This could be “call now,” “learn more,” or “download an e-book.” You can place a CTA anywhere in your marketing in the form of wording or graphics.

CTAs are important in starting the funnel that will convert your visitors into leads.

In my previous posts on how we increase our e-mail sign-ups and sales on Facebook, you’ll find out that our first CTA is placed on a Facebook post that we run on paid advertisement.

Once you click that post, it redirects you to a landing page that has another CTA. This CTA asks a visitor to get the coupon code or the marketing offer by subscribing. This is the phase where we turn visitors into a lead.

Once you get the coupon code, either you use it or we trigger our sales workflows through e-mail or other sales tools. This is clearly the phase in how you can turn leads into paying customers.

CTA can be seen and used anywhere on your marketing funnel.

The easiest way to start and create CTAs is by answering the “why” question. For example, why should your visitor buy your new product? If you know the answer, you can use a CTA “Buy 1, Get 2 Free!” or “Get 10% Discount Now.”

9. Execute sales processes

This step is mostly handled by the sales team, and the job is to turn leads into customers. Of course, depending on your industry or offers, the marketing team and sales team can work together to turn those leads into a customer using only the above steps or even without going to this step.

However, some industries, such as my inbound marketing company, need to educate or qualify visitors first before they become customers. Executing smart sales workflows or processes after a visitor turns into a lead is the solution to convert them into paying customers.

Let’s take for example a visitor who arrives at your blog, and let me tell you first how the previous steps work together.

1. A stranger has arrived at one of your blog posts (the stranger is now a “visitor”)
2. The visitor has read the blog post, has seen a free download of an e-book through a CTA, and has clicked it because it can potentially solve the problem he or she is looking for
3. The visitor goes to the landing page and gives information in exchange for the e-book
4. The visitor has downloaded the free e-book and goes to the thank-you page (the visitor is now a “lead”)

Now that the stranger has been turned into a lead, it’s time to make him or her one of your customers.

A few strategies that you can do are the following:

• An e-mail autoresponder with a good sequence (this works extremely well in the affiliate marketing industry).

• Traditional sales strategies, such as cold-calling or e-mail follow-ups

Another thing that you need to remember in selling is that the most common problem why a customer doesn‘t buy from you and stops you from selling is due to several objections. You need to learn how to recognize these objections and to deal with them effectively for you to close a deal or a sale.

10. Use remarketing

Remarketing has been proven effective in the past few years since it helps you to connect with visitors or leads from your website who may not have made an immediate purchase or inquiry.

Using remarketing, you can create targeted ads in front of these people so that they can finish the actions they’ve left. For example, you can use remarketing to the people who have visited your blog post or landing page but didn’t download your free e-book.

According to eMarketer, nearly three out of five U.S. online buyers said they notice ads for products they looked up on other sites. They also found out that 30% of consumers have a positive or very positive reaction to retargeted ads versus 11% who feel negatively about them. The greatest percentage though—59 percent—had a neutral reaction.

One of my favorite retargeting strategies is using Facebook, which I discussed in one of my case studies where I helped a client increase his e-mail subscribers on Facebook by 47%. We only spent $56.23 for this Facebook ad campaign, and the revenue produced ranged from $6,500 to $11,000.

Conclusion

The steps you’ve read above and (hopefully) followed will give you a lift on converting your website visitors to customers.

Sure, there are more ways to utilize and improve each of these steps but they are enough as starting points. At the end of the day for entrepreneurs and marketers like me, the most important metric we track is profit.

The post 10 Steps on How to Convert Website Visitors to Customers appeared first on Workroom.

I know you do!

In reality, getting a large number of visitors is one of the most common goals of many online businesses for their websites. Sadly, not everyone has the time and marketing budget to get thousands of visitors per day for their blogs and websites.

Four months ago, I conducted an experiment on the new website, Tycoon Philippines, to determine if getting a large number of visitors is attainable without spending too much money on advertising and by just using content, research, and optimization.

Here are the steps I’ve taken to perform this experiment.

First, I created, designed, and launched the new website. Second, I spent time researching for article topics that my target audience would search or would love to read. Third, I had been active on the website for two weeks and posted articles. Last, I stopped posting and updating the website for up to four months.

Those steps were made to know the answers to the following:

1. Will the traffic drop during inactivity?
2. Will this new website get sustainable traffic in the future through the things I’ve done in just two weeks of being active? If yes, why and how?

The result will surely surprise you.

The new website, which started from scratch and was inactive for four months, is now receiving almost thousands of visitors per day. It has also generated leads, radio guesting, interview proposals, and advertising opportunities.

The site is now also included in the top blogs in business and finance in the Philippines. Moreover, it has also generated a minimum of $80 USD per month from Google AdSense.

Do you want to know how I did it?

Of course, you do, and I am more than pleased to show you the exact strategies and things I’ve done to make this possible. So, let’s get started.

How to Get 1,000 Website Visitors per Day

1. Configure website technicalities

The website was created through WordPress, and when I built it, four things were prioritized: website speed, meta tags, design, and site architecture.

Website Speed

Optimizing speed on a website is one of my favorites, and I usually do this with the help of a content delivery network (CDN). Optimizing website speed has been proven to increase the website traffic of other websites that I handled and tested.

CDN delivers webpages and other web content to a user based on his/her geographic location. I use MaxCDN, which is inexpensive and easy to integrate into WordPress websites.

I’ve also installed WordPress plug-ins, which are free, to increase website speed.

The following are the WordPress plug-ins that I’ve installed and used:

• Lazy Load
  This plug-in loads images to improve page load times. It uses jQuery.sonar to load an image only when it’s visible in the viewport. Note: This plug-in doesn’t work on all themes, and it’s fine if you can’t use it.

• W3 Total Cache
  You can easily add a CDN, such as MaxCDN, through W3 Total Cache. This plug-in improves the speed and user experience of your site.

• Use Google Libraries
  This plug-in allows your WordPress site to use the content distribution network side of Google’s Ajax Library application program interface (API), instead of directly serving these files from your WordPress installation.

• WP Smush.it
  This plug-in reduces image file sizes and improves performance by using its API within WordPress.

Meta Tags

Meta tags are snippets of code on a web page that provides structured metadata about a web page. I’ve written a long article about meta tags from my previous posts, which you can check here and here. I strongly recommend that you read them.

For all of my WordPress websites, I only choose one of the two plug-ins to help me configure the meta title, meta description, and social meta tags. These two plug-ins are All in One SEO Pack or WordPress Yoast. I’ve found out that some people use both, and it’s okay.

Design

I love beautiful designs, and I know that you love them, too. I choose and buy WordPress themes at ThemeForest, which I then customize.

During customization, although I’ve planned to serve ads from Google AdSense, I always make sure that the site will still look professional and beautiful in the eyes of my readers. To do this, I ask for feedback from some of my friends regarding the designs I’ve made.

Site Architecture

Site architecture is how a website is laid out and how the pages are interconnected with one another. According to him, site architecture has three criteria: technical, aesthetic, and functionality.

To keep the description simple and to give you an idea, I’ve described in the following how I structured Tycoon.ph site architecture for functionality so that my readers can easily navigate the website.

For Tycoon.ph, I had planned to use three main initial topics: business, marketing, and entrepreneurship. I made these three main topics as post categories. Each of these main categories has five subcategories.

I had to create articles that were related and based on those subcategories. Let’s take the subcategory “productivity” as an exampleofm the main category of “entrepreneurship.” However, before we even begin creating an article about this subcategory, you should follow the second step below.

2. Assess top-ranking articles on the search engine result page (SERP) for ideas

You need to follow these two steps so that the top-ranking articles on SERP can give you ideas for your content creation process:

• Simplify the keyword research process
• Generate topic ideas from SERP

Simplify the keyword research process

The first thing you may want to do is to go to Google Keyword Planner, which is free.

In this tool, you can search for the main keywords that you will use for your article topic or the keywords that you wish to rank on the search engines. To do this, simply type all the keywords, and then you should see a result like this:

Since we are simplifying the process, the rule of thumb is simple: A keyword will remain a good investment for content production as long as there is a search count on it. You will still get rankings and searches from long-tail keywords anyway.

Generate topic ideas from SERP

In creating article topics, I’ve learned that few types of headlines stand out from the others, both on search engines and users. One of these types implies a “numbered list,” which is the easiest to create and outdo.

Here are a few examples of numbered-list posts:

• 10 Tips on How to Be Awesome
• 3,050 Digital Marketing Strategies that You’ll Love
• 100 Benefits of Coffee for Hardworking Entrepreneurs
• 5 Steps on How to Get 1,000 Visitors Per Day

You will notice that the first element on the title is a number.

Since we are trying to rank on SERP, we need to do a little Google search based on the simplified keyword research process. Here’s the result from the keyword “productivity tips”:

See? I’ve told you that numbered list posts rank well. We’ll then proceed to Step 3.

3. Produce better content

You need to produce content based on the research you have made from Step 2. Your content should outperform—both in quality and in quantity—the content that you’ve found.

There are different factors in measuring quantity and quality, but I’ll mention a few things that I consider important:

• Quantity – Total number of the list created and article length
• Quality – Flesch Reading Ease score, readability, grammatical error–free sentences, internal links, and external links

Outperform through Quantity

You should see from the result that we obtained by searching the keyword “productivity tips” that the highest tips generated are “30.” So in this case, if you want to compete with these already ranked articles, you should outperform them by providing more tips compared with the number of tips they have written and by presenting effective article length.

You may want to create 50, 70, or even 100 tips! You may also check the average length of their articles for comparison.

To give you an idea, the most recommended word count for articles that rank so well, which also worked for this experiment, is a minimum of 1,800.

Outperform through Quality

In addition to the originality or uniqueness of an article, that is, it shouldn’t be found anywhere else, the following are the things that you should keep in mind:

• The fonts and font sizes used in your website can affect readability.
• Having grammatical error–free sentences doesn’t equate to having a perfectly written article. In addition, the articles should be checked by an experienced editor. Alternatively, your users should at least easily understand your point.
• Make sure to link your past articles that are related to your current article. You may also want to link to other websites to support your idea and refer to related topics.
• Check your Flesch Reading Ease score or readability level, and make sure that it matches your readers’ grade level. I always aim for a Flesch Reading Ease score of 60% and above.

Once you are done creating the article, compare it to the high-ranking articles that you’ve seen from Step 2 and see if you outperformed them in terms of quality and quantity. You should also return to Step 1 and optimize the technicalities, particularly the meta tag.

4. Get Social

Since the website is new and I only have a limited time to manage the distribution process, I’ve decided to utilize the top-ranking social media website in my target country.

To determine this social media website, I went to Alexa and browsed the top sites in the Philippines. I’ve found out that Facebook is ranked as the number one most visited site in the Philippines. Thus, I’ve decided to choose it as the platform for sharing and building my audience.

Fortunately, Tycoon.ph managed to get 2,000 targeted likes in just two weeks!

Here are the steps on how I did this:

• Make the page simple and interesting through designs
• Invite your friends to like your page by using the Facebook page feature
• Invest $20 USD on Facebook ads to get an initial core audience

When the new article was ready for publishing, I simply scheduled its posting on the page based on the time my audience was online. You can easily determine the best time to post on your Facebook page by checking Facebook Insights.

To access Facebook Insights: Go to your Facebook Page > Click Insights > Click Posts.

I also ensured that I shared the new article on my profile so my friends would see it and probably share it, too.

5. Encourage contributions

Tycoon.ph has encouraged other people to submit unique articles in exchange for a link going back to their website, thereby improving their site’s SEO, that is, search engine optimization, and branding. But, it wasn’t the main reason why I did this.

Encouraging contributions not only helped my website obtain fresh and unique articles that can potentially rank on search engines but also enabled me to build relationships with blog contributors and receive free marketing services.

How? Whenever the article they submitted was approved and published, I notified them. Then, they shared this posting with their friends and audience, thereby making some of their active audience my audience.

Some lessons I’ve learned from this experiment

The preceding steps are the things I’ve done to generate thousands (and increase) of visitors with minimal effort, which are almost free. During this experiment, I’ve learned a few things:

1. Consistent article posting doesn’t mean that you’ll get tons of visitors. Optimization, research, and distribution are the keys.
2. You don’t need to complete all search engine ranking factors to get results and rank on search engines. Sometimes, minimal effort is enough as long as it is carefully planned and executed.
3. Spending some money to get an initial core audience isn’t a negative move. It has been always helpful to build a large audience.
4. Simplify, simplify, simplify.
5. The “Give-to-receive” approach works.

So, there you go. I hope that you’ve found this post very useful since I spent more than four months delivering this to you.

Is your website or blog already getting 1,000 website visitors per day? If yes, how did you do it? Are there other steps, not mentioned above, that you’ve made? Let me know by following me on Twitter.

The post How to Get 1,000 Visitors Per Day To Your Website or Blog appeared first on Workroom.

Some businesses think that spending lots of money on advertising is necessary to get consistent website traffic. Surprisingly, you don’t need to spend lots of money just to increase your website traffic. You could just be doing something wrong or missing something in your marketing strategies.

Three months ago, I experimented on my new website Northsocialmedia.com (which is Enamtila.com today) to see if minimal paid advertising would work and if pure business development, including optimization, is enough to see a consistent increase in website traffic. Hell yes, it did.

Since the experiment’s end–date is reached, I will exactly tell you the Internet marketing strategies and detailed steps I’ve used to increase blog or website traffic as seen on the graph above in this case study.

10 Marketing Strategies on How to Increase Website Traffic

1. Improve Site Load Times for Proper Search Engine Optimization (SEO)

A 2010 study from Akamai Technologies found that 57% of online shoppers would wait 3 seconds or less before abandoning a site. Meanwhile, 65% of 18- to 24-year-olds expect a website to load in 2 seconds or less.

Besides the fact that search engines favor faster websites for rankings and proper SEO and that they increase website traffic and conversions, I have also considered the study conducted above and hence, act on it to improve my website load times through optimization and using a content delivery network (CDN).

A CDN allows your website to serve pages depending on where the user is located.

Neil Patel also explains more steps that still work on how to make your website insanely fast by minimizing your load times to maximize your revenue.

Tools for Testing Website Speed

• Google PageSpeed Insights
  Google PageSpeed Insights is a free, open-source web page service that analyzes how your website pages are running and offers guidelines to improve website performance and load time.

• Pingdom Tools
  Pingdom Tools helps you analyze the load speed of your website and helps you learn how to make it faster. It offers different features such as examining all parts of a web page, performance overview, performance grade, and tips, tracing your performance history, testing from multiple locations, and sharing your results. You may find my website load time and grade below using this tool.

• GTmetrix
  GTmetrix uses Google PageSpeed Insights and Yahoo! YSlow to grade your site’s performance and provides actionable recommendations to fix website speed issues. You may also find my website load time and grade below using this tool.

After making my website faster, it added more conversions, consistent visitor flow, and a major increase in website traffic from organic search results. I have also managed to lessen my bounce rate and increase the average duration of sessions from my visitors.

2. Meta Tags Optimization

Meta tags are snippets of code on a web page that provide structured metadata about a web page. Meta tag optimization is an important Internet marketing strategy that I do. In my experiment, I’ve focused on two important meta tags to optimize each web page on my website—page title and meta description.

• Page Title
  A page title is considered to be one of the most important on-page ranking factors that show up in the search engine results pages or SERPs. Search engines such as Google, Yahoo!, and Bing use the title tag of your web page as the search results title. Page title optimization should be done with care and thorough keyword research and analysis for better results and to increase website traffic coming from the search engines. The length of a title shouldn’t be longer than 70 characters. The page title should always be unique for each web page you have on your website.

• Meta Description
  A meta description tag usually provides a summary of web page content that also shows up in the SERPs. Better meta-description tags, especially those that are well-composed, informative, and compelling, tend to have higher chances of gaining clicks from the SERPs and website visits. The meta description should be at least below 160 characters so that search engines can display it in full. Just like the page title, meta descriptions should also be unique for each web page you have on your website.

Using important meta tags for social and search is not limited to title and description only.

For WordPress users, some plug-ins that I recommend and personally use are WordPress SEO by Yoast and All in One SEO Pack, which allows me to easily create custom page titles and meta descriptions for each web page that I have on my website.

Below is a graph that shows the time when one of my clients accidentally deleted the plug-in I used to activate the optimized meta tag on his website.

You will see that a big drop in traffic could happen if meta tags aren’t visible or created on your website whereas a smart and well-planned meta tag optimization can dramatically increase your website traffic fast.

3. Optimize Website for Mobile Users

One-fifth of Americans access the mobile web each day and according to a 2009 Pew Research Center report, that number is on the rise.

In addition, according to ComScore in 2010, nearly 73 million Americans accessed the web via a mobile browser, with a 31% increase compared to the data from 2009.

There are lots of advantages that you could gain from having a mobile-optimized website—improved user experience, improved SEO performance, competitive advantage, new advertising opportunities, and more.

The best way to get a mobile-optimized website is to choose a responsive theme that you can use when building your website. Elegant Themes and ThemeForest are great marketplaces for finding website themes and templates that you can use.

No matter what device your users are on, website optimization for mobile users is critical for all types of businesses. Tim Ash shares seven tools for creating a conversion-optimized mobile website to help you get started in improving the mobile experience you shouldn’t miss.

4. Eliminate Duplicate Content

Duplicate content is described as content that appears on more than one web page. It can be content that is either the exact duplicate of or closely similar to another content.

Search engines such as Google can penalize displaying your website on search results when multiple pages from your website have the same content, which means you could lose points to a chance of increasing website traffic.

There are different causes and solutions for duplicated content from your website. Kieran Flanagan shared easy steps on how to identify and remedy duplicated issues on your website.

You can use a few of the free tools available that can help you identify duplicate content on your websites such as Virante Duplicate Content Tool, Google Webmaster Tools, and Xenu.

5. Site Crawling and Indexing: Sitemap Creation and Robots.txt

Sitemap Creation

A sitemap is a list of the URLs on your website that informs the search engines that the pages listed are available for crawling. Although it does not guarantee that web pages listed on your sitemap will be included in search indexes, search engines use the data in your sitemap to learn about your site’s structure, which allows them to improve crawling.

There are more resources available on Google Webmaster Tools for help with sitemaps that you can check.

Using the Google XML Sitemaps plug-in for WordPress users easily helps you generate a special XML sitemap that will help search engines like Google, Yahoo!, Bing, and Ask.com to better index your blog or website.

Robots.txt

Robots.txt is a file that can restrict access to your site by search engine robots that crawl the web.

You only need robots.txt if your website includes pages or contents that you don’t want search engines to index. While if you want to index everything on your site, you don’t need it.

You need to make sure that your robots.txt file doesn’t block your important pages from being crawled. You can create a robots.txt file manually or use robots.txt generation tools.

More details about robots.txt can be found on robotstxt.org, which explains what robots.txt is and how to use it.

6. Increase Search Traffic through Image Results

Optimized images can drive tons of traffic to your websites from image-based search engines like Yahoo! and Google Image Search.

3 Most Important Things to Optimize for Search Image Results

• Alt Tags
  The search engine uses the alt text or alt tag to easily recognize and understand the image used on your web page. Adding alt text is simple, you just need to add alt=“your alt text” to your image tag.

• Title/File Name
  Image file name or title attributes are important just like the alt tags and page title of a web page because they will help your search engine rankings.

• File Size
  As mentioned in #1 in this article, website speed is important for any type of website. Making your image file size as small as possible is better. JPEG image format usually works best since it offers a small file size without sacrificing quality. Online tools like Online Image Optimizer or editing software like Adobe Photoshop could be handy.

Using WordPress plug-ins like WP Smush.it and Lazy Load are also very helpful in optimizing images for your website and making your website fast.

WP Smush.it helps reduce image file sizes and improve performance, whereas Lazy Load helps improve page load times and server bandwidth and it only loads images when visible to the user viewport.

7. Blogging and Content Marketing

Blogging and content marketing are probably some of the best Internet marketing strategies I have used to increase website traffic.

Here are a few statistics on why you must consider blogging according to HubSpot’s State of Inbound Marketing Report (2012) and Science of blogging (2010):

• About 57% of marketers acquired customers from blogging.
• Blog frequency impacts customer acquisition. The 92% of companies who blogged multiple times a day acquired a customer through their blog.
• About 46% of people read blogs more than once a day.
• 81% of marketers rated their blog as useful or better.

Since the website is new, I did not post daily; instead, I write less and promote as much as I can. I also made sure that the contents were updated, helpful to my audience, and high quality as possible.

Meanwhile, content helps you:

• how to get traffic
• keep loyal readers
• make your prospects find your business
• make a personal connection
• close sales
• … and more.

However, you only have seconds to grab someone’s attention before he/she can read your content. So, the best way to grab someone’s attention is by creating persuasive headlines.

I’ve found out that the headlines that work better are the following:

• Starts with “why,” “how to,” or “what”
• Numbered List
• Statistics
• Headlines that raise curiosity, which can also act as link bait

Another thing that you need aside from having persuasive and killer headlines is an enticing website design.

Elizabeth Sillence conducted a study where they asked people to find websites about hypertension. According to the study, 94% cited that design problems were the main reason why they mistrust a website.

The bottom line: Your design can trigger immediate trust and distrust.

In case you are offering professional services or have a company website, this deck, which I discussed in one of my speaking gigs, will surely help you get started.

8. Influencer/Blogger Targeting through Content

One of the best ways to increase your website or blog traffic fast is to target influencers or other bloggers from your industry that produce high-quality resources or at least with a high following.

Influencers are people who have high authority and a huge network in a certain industry.

Once you link to other resources, especially from their blogs, chances are they will share it with their network, which can also give you tons of following and website traffic. Don’t forget to build a relationship with them and inform them once you link to them.

BuzzStream is a great tool for managing influencers painlessly and easily helps you create blogger outreach campaigns. It features contact information research, social influencer discovery, and more.

BuzzSumo also helps us find influencers who can help us promote my content or people who could be interested in the topics I create. I also recommend using this tool on doing competitive analysis and finding topics that work, and that you can write about in your industry.

9. Boost Traffic from Social Media

To increase our traffic using social media, I have done five things:

• building a fan base
• social media management
• website social media optimization
• social media sharing
• and social media paid advertisement.

Building a Fan Base, Social Media Management, and Social Media Paid Advertisement

I have used social media, especially Facebook to target the right audience for my industry, and it has been possible by using Facebook Ads. I have managed to build more than 12,000 fans by allocating 50 USD per month.

Using Google Analytics demographic and interest data, I created a remarketing and targeting campaign for the right audience, and visitors I’ve received to my website.

Facebook Ads’ custom audience feature also helps me target the most valuable customers and prospects on Facebook by uploading a contact list from my MailChimp account.

Building a huge fan base on social media networking websites such as Pinterest and Facebook allows you to build loyalty and acquire returning visits from your users.

Once your followers see an update or announcement from your social media profile and click it, especially if it has a link, then you have just gained traffic.

Now imagine publishing updates from your social media sites daily, which could transform into daily website visits.

Website Social Media Optimization and Social Media Sharing

Optimizing your website for better social media sharing can also help your website traffic increase significantly. Integrating social media sharing plug-ins on your blog makes your readers easily share your content.

10. E-mail List Building and Marketing

E-mail marketing is using e-mail to distribute your marketing message or to build relationships. It is used in several ways by organizations and marketers for brand loyalty, acquisition, conversions, advertisements, communication, support, and more.

E-mail is still one of the most preferred modes of communication for the majority of consumers. To better convince you, Paul Jorgensen shared 33 mind-shattering marketing statistics that you should know.

However, before you even start doing e-mail marketing campaigns to increase your website traffic, sales, and conversions, you need to first build an e-mail list.

Derek Halpern said, “If you’re not building an email list, you’re an idiot.” And, he’s correct.

One thing that I would add is creating a list-building page.

A list-building page is a page designed to capture e-mail addresses. Here’s an example of a list building page that I have created for North Social Media:

I’ve offered a list of resources on a particular topic I write for my users and added an opt-in form to let them stay updated on future posts, which I will be sending directly to their inboxes.

Looking for an e-mail marketing tool?

MailChimp allows you to send 12,000 e-mails to 2,000 subscribers for free. MailChimp for WP Plugin also lets you easily connect your MailChimp account and put it on your website widget area.

I also recommend Aweber as an affordable alternative option in case you want to set up an autoresponder that converts extremely well.

Conclusion

To summarize, here are some proven Internet marketing strategies that you might want to consider to gain a consistent increase in website traffic:

1. Faster website load speed helps your SEO.
2. The page title and meta descriptions are important on-page ranking factors.
3. A mobile-optimized website offers advantages no matter what type of business you have.
4. Eliminating duplicate content from your website can prevent your website from being penalized by search engines such as Google.
5. Sitemap creation can help you improve web page crawling and indexing.
6. Optimized images can drive tons of traffic to your website from image-based search engines.
7. Blogging and content marketing are vital in Internet marketing, as well as having persuasive headlines and enticing designs.
8. Reaching out to or targeting bloggers and influencers in your industry can help increase website traffic quickly and build relationships.
9. Running different methods of boosting traffic from your social media helps you maintain consistent traffic, gain visitors, and build loyalty.
10. E-mail list building and marketing provide huge benefits and advantages.

Your Ideas and Thoughts

Share a tip: Do you have Internet marketing strategies that help you increase your website traffic that is not listed above?

If you have friends or business partners that you know would love this article, feel free to share it and I’ll be forever humbled.

The post 10 Proven Marketing Strategies on How To Increase Website Traffic appeared first on Workroom.