Challenge
Spielgaben, an educational toy brand based in Australia, launched its first crowdfunding campaign on Pozible — and reached only 32% of its goal. Despite a high-quality product and strong purpose, the campaign lacked direction, strategy, and consistent traffic.
As the deadline closed in, founder Jim Kim reached out to us to take over — and lead a full relaunch that could deliver the results they originally aimed for.
The Goal
Our goal was to turn a failed campaign into a breakout success — and do it fast. But more than just raising funds, this project needed to validate product demand, rebuild audience trust, and position Spielgaben as a credible, premium educational brand in both local and international markets. We weren’t just after backers — we were building momentum for the future.
The Strategy
We created a full-funnel digital strategy focused on acquisition, engagement, and conversion. From segmentation and content to CRO, influencers, and community, every piece of the system worked toward a unified goal: turn awareness into trust, and trust into funding. This wasn’t a single-channel campaign — it was a coordinated launch ecosystem built for scale.
What We Did
Market Segmentation
We analyzed customer data, conducted interviews, and reviewed behavior patterns to define the most responsive audiences. From there, we expanded targeting beyond Australia to the US and UK, focusing on parents and educators most likely to convert.
Campaign & Landing Page Optimization
We simplified the crowdfunding page to focus on product value, reviews, and FAQs — making it easier for users to fund. Alongside it, we launched a separate landing page to capture leads from social media and referral traffic.
Social Content & Promotion
We built a social strategy using a mix of engagement posts and direct-response content. This helped educate users, build trust, and drive consistent traffic to the campaign. We also partnered with relevant Facebook groups to increase organic visibility.
Influencer Outreach
We identified credible parenting and education bloggers with engaged audiences. They reviewed the product, promoted the campaign, and shared with their networks — providing high-trust exposure at key moments in the launch window.
Product Seeding & Trust Building
We sent Spielgaben sets to select parents and educators in exchange for honest feedback and reviews. This created authentic user-generated content that added credibility and boosted conversions during and after the campaign.
Results
From a failed Pozible campaign to a top Indiegogo success — built on strategy, trust, and execution.
Metric
Outcome
Initial Goal Reached In
2 days
Total Raised
1090% of original goal
Number of Funders
560 backers
Conversion Rate from Social
92% of total campaign conversions
Ranking
One of Australia’s top campaigns
What Made It Work
- Clear audience targeting built from real data and insights
- Conversion-optimized content and page layouts focused on simplicity
- A full-funnel social strategy that drove both awareness and action
- Trusted partnerships with influencers who amplified the brand story
- A system rooted in iteration, not guesswork
Final Word
From 32% to 1090% funded.
Spielgaben didn’t need a new product — they needed a better launch strategy. This campaign proved that with the right research, structure, and execution, a second chance can become a breakout success.
🙌 Special Thanks: A big thank-you to Jim Kim, founder of Spielgaben, for his vision, insight, and collaboration throughout the campaign. This success story wouldn’t have been possible without his trust and support.
Ready to Launch or Relaunch a Campaign That Works?
Whether you’re launching a new product or relaunching after a failed attempt, success isn’t luck — it’s built. Workroom’s Digital Marketing Services help brands launch smarter, scale faster, and convert more — across every stage of the funnel.
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