Most people won’t buy on their first visit. They browse. They leave. They forget.

Retargeting brings them back. It reminds, re-engages, and converts.

If you’re asking how to increase Shopify sales, retargeting is one of the smartest ways. No need for more traffic. Just a better follow-up.

What Are Retargeting Ads?

Retargeting ads show up after someone visits your Shopify store and leaves without buying. These ads follow them on Facebook, Instagram, and Google.

They work because they reach warm leads—people who already know your product. You just need to close the sale.

Step 1: Set Up Tracking

Before you run retargeting ads, you need to track visitors. In Shopify, install the Facebook Pixel and Google remarketing tags. These tools record what people do on your site, helping you target them later. This step is key to increasing Shopify sales.

To run retargeting ads, you need data. Install tracking tools first.

  • Add your Facebook Pixel in Shopify settings
  • Use Google Tag Manager to add a remarketing tag
  • Enable data-sharing in Shopify

Now, your store can track visitors. That’s your fuel for retargeting.

Step 2: Build Custom Audiences

Create targeted segments based on visitor behavior. Start with people who viewed products, added to cart, or engaged on Instagram or Facebook. These audiences are warm. They already know your brand. Retargeting them is one of the fastest ways to increase sales on Shopify.

Start with:

  • All website visitors
  • Product viewers
  • Cart abandoners
  • Facebook or Instagram engagers

These people already showed interest. They’re your best bet to increase sales on Shopify fast.

Step 3: Launch Retargeting Campaigns

Now, create retargeting ads tailored to each group. Show product reminders to viewers. Offer discounts to cart abandoners. Use urgency or testimonials to push conversions. These personalized ads reconnect visitors and give you another chance to close the sale, and increase Shopify store revenue.

  • Show the product they viewed
  • Offer 10% off for abandoners
  • Add urgency: “Low Stock” or “Limited Time”
  • Use reviews or testimonials

These ads reconnect buyers and push them to finish the sale.

Step 4: Choose the Right Channels

Facebook and Instagram work best for most stores, especially when paired with Shopify’s built-in integration. But don’t stop there. Add Google Display or YouTube for more exposure. You can even pair retargeting with email. Use every channel your audience sees regularly.

Pro tip: Keep budgets small. You’re targeting warm leads, not cold traffic.

Step 5: A/B Test Everything

Testing is how you scale smart. Change one thing at a time—headline, image, CTA, or offer. Run both versions. Keep the winner. Cut the loser. This process sharpens your strategy and improves results. It’s how top brands increase Shopify sales efficiently.

To increase Shopify sales, keep testing.

  • Headlines
  • Images vs. video
  • Offers (free shipping vs. discount)
  • Buttons (“Buy Now” vs. “See More”)

Test one thing at a time. Keep winners. Cut losers. Iterate fast.

Step 6: Use the Best Shopify Apps to Increase Sales

Apps simplify everything. Adwisely automates retargeting on Facebook and Google. Klaviyo links email flows with Meta Ads. Zalify merges ads and emails for maximum impact. These tools save time and money, helping you run smarter and increase online sales consistently.

Apps make retargeting easier. Use tools that save time and boost results.

Bonus: Combine Retargeting With Email

Retargeting ads are powerful. Email makes them stronger. Sync abandoned cart emails with reminder ads. Send welcome emails alongside product retargeting. Match post-purchase flows with upsell ads. When email and ads work together, your conversions jump. That’s how to increase ecommerce sales fast.

Double your chances. Pair retargeting ads with email flows.

Examples:

  • Cart abandon email + retargeting ad
  • Welcome email + product reminder
  • Post-purchase email + upsell ad

Email + retargeting = one of the fastest ways to increase ecommerce sales today.

Conclusion

You don’t need more traffic—you need to convert the visitors already on your site. Retargeting gives your Shopify store a second chance to win the sale. It’s fast to launch, simple to run, and built to drive ROI. If you’re still wondering how to get sales on Shopify, this is your next best move.

At Workroom, we create facebook ad retargeting campaigns that turn browsers into buyers. We handle setup, testing, and scaling so you can focus on growth. Ready to increase your Shopify sales the smart way? Book your free strategy session today.

Last Updated on April 20, 2025