The Challenge
LikeModern, a furniture e-commerce store, approached us to improve organic search performance and increase conversions.
At the time, the website had limited visibility in search results and inconsistent performance from organic traffic. Product and category pages existed, but they were not clearly communicating relevance or buying intent to search engines or users.
The objective was not to chase traffic volume. It was to make organic traffic convert.
At a Glance
Screenshots below show organic traffic growth, new user acquisition, and conversion lift after SEO improvements.
Our SEO Approach
We focused on strengthening existing SEO signals rather than adding complexity.
Technical SEO
The site was reviewed to ensure pages could be properly crawled and indexed. URL structure and page hierarchy were cleaned up, and conflicting or duplicate SEO signals were resolved. This created a stable technical base for all on-page improvements to work correctly.
On-Page SEO
Meta titles and meta descriptions were optimized across key pages to reflect how people actually search for furniture products. Tags were written within proper display limits, duplicates were removed, and messaging was tightened to improve relevance and click-through from search results.
Content Alignment
Existing product and category content was refined to better match buying intent. Keywords were mapped correctly, and on-page copy was adjusted to support high-intent searches without publishing unnecessary new content. The focus was accuracy, not volume.
Results
412.50%
increase in conversions
69%
growth in organic search traffic
80%
of users were new visitors
Final Word
4× more conversions. Unlocked by alignment, not expansion.
This growth was achieved by removing technical friction, tightening meta titles and descriptions to match real buying intent, and aligning existing product and category content with how customers actually search for furniture. Once search engines could clearly understand the pages and users immediately saw relevance in the results, organic traffic stopped browsing and started converting.
LikeModern did not add new products, overhaul its catalog, or chase aggressive SEO tactics. It changed how its existing pages communicated value to both search engines and buyers. If your website is live but organic traffic is not translating into sales, the problem is rarely traffic volume. It is misalignment.
Ready to Turn SEO Into a Conversion Channel?
Workroom’s SEO services focus on precision, structure, and measurable outcomes. Let’s make your organic traffic work harder.
We’ve won international awards and have been featured in
