The Challenge
River Raine, a jewelry brand, had been running Facebook Ads for months — but results remained flat.
They had already spent $4,525.40 on ads and generated just 20 purchases, with an average cost per purchase (CPA) of $226.27. Despite trying various campaigns and audiences, performance was inconsistent, and there was no clear strategy to guide profitable growth.
The ad account wasn’t inactive — it was just inefficient.
The Strategy
- Restructured the account with a funnel-based targeting framework
- Focused on purchase-driven performance (not vanity metrics)
- Rolled out high-converting creative backed by emotional hooks
- Optimized budget allocation to eliminate wasted spend
- Tested audiences with real intent to buy
Performance Highlights
59% Decrease in Cost Per Purchase
From $226.27 → $92.62 in just two months
75% More Purchases per $1,000 Spent
From 4.4 to 7.7 purchases per $1,000
3.83% Highest CTR to Date
Clear, relevant messaging led to stronger user engagement
Lower Spend, Better Results
Generated more purchases while reducing ad spend by 37%
Results Comparison
In less than 60 days, we outperformed months of previous campaigns — at a significantly lower cost.
Metric
Before (Previous Ads)
After (Our Campaigns)
% Change
Ad Spend
$4,525.40
$2,864.31
↓ 36.7%
Total Purchases
20
22
↑ 10%
Average CPA
$226.27
$92.62
↓ 59%
Purchases per $1K
4.4
7.7
↑ 75%
CTR
2.2%
Up to 3.83%
↑ Consistently high
What We’re Working on Next
The groundwork is solid. Now it’s about squeezing more profit from every click and every customer.
- Increasing Average Order Value (AOV) with cart-based incentives and bundling strategies
- Expanding retargeting and Lookalike audiences to scale reach without raising CPA
- Gradually scaling spend while maintaining stable returns
- Identifying small conversion rate improvements across the product and checkout experience
“What a legend! We were stuck spending thousands on ads with little to show for it — now we’re finally seeing real results. The numbers speak for themselves.”
— River Raine Team
Final Word
More purchases. Less spend. Better decisions.
River Raine didn’t change its product. It changed how it advertised — and that made all the difference.
If you’re spending on Facebook Ads but not seeing results that scale, you’re not alone. We’ve helped brands like River Raine go from chaotic to controlled — and we can do the same for you.
Ready to Lower Your CPA and Scale the Right Way?
Let’s fix your Facebook Ads. Workroom’s Facebook Ad Services are designed to help brands like yours scale profitably — without the guesswork.
We’ve won international awards and have been featured in
